Longton, a market town in Stoke-on-Trent, Staffordshire, England; Hollywood, a glamorous neighbourhood in Los Angeles, California, USA. The latter is the celebrity capital of the world, home of the stars and the epicentre of modern cinema. The former is a suburb at the heart of the 1900’s British pottery industry.
As the first company in the world to use a fabric completely waterproof yet breathable – Egyptian Wax Cotton – Belstaff jackets were soon adopted by motorcyclists, founding a look that is still synonymous with motorcycling today, thanks to its many appearances in blockbuster movies and on the shoulders of Hollywood style icons.
It was Franco Malenotti, a motorcycle designer and champion rider who joined the company as a designer in 1986 following an obsession with the brand that rescued the business and rebuilt it at headquarters close to Venice.
So what about today – what’s the best Belstaff jacket to own? If you can pick up one of the vintage Trialmaster jackets, do so – regrettably, this iconic line has been discontinued and are only going to become harder and harder to find. More realistically (and affordably), you should look at picking up the Belstaff Roadmaster jackets, which have the same look, feel and features as the classics.
As for what to wear with your Belstaff jacket…does it really matter? You could wear any old outfit complemented by one of these jackets and still look the part. The attention to detail and quality of the materials distinguishes these jackets from other brands which pale in comparison. With a rich range of leather and waxed-cotton jackets to pick from, you’ll have no problem finding one that’s the perfect fit for you.